More than half of Gen Z grocery shoppers always/frequently choose a place to shop due to its store brands, per a new PLMA consumer research report, called “Gen Z Loves Store Brands: America’s Youngest Consumers Speak Out on Grocery Shopping, Stores and Brands.”    In the survey, 67% of Gen Z say they are extremely/very aware of store brands; 64% say they buy store brands always/frequently; 56% are ‘extremely likely/likely to experiment with store brands to find best value; and 51% say th...